11 2016 | INSIDE
The social brand
Catherine Thaler is responsible for over 1,500 editorial contributions across all of paysafecard’s social media channels. PIN talked to the Senior Social Media Specialist about her content strategy and how merchants and distributors can benefit from paysafecard’s social media activities.
Facebook, Twitter, Instagram, YouTube or Google Plus: paysafecard is busy on every social media channel that is relevant to the paysafecard brand and its target group. “Especially the young online population loves paysafecard. So for us it’s obvious, that we want to communicate with them on channels they love to use on a day-to-day basis,” explains Catherine Thaler. The figures prove that this strategy works: paysafecard has 1.3 million fans on Facebook, 143,000 Followers on Twitter, 17,000 on Instagram and 80,000 on YouTube. “On Facebook especially we focus on content that is relevant to young predominantly male gamers. But what’s equally important is our 24/7 support. Our Customer Care team answers posts and private messages dealing with our products and partners in seven languages.” paysafecard uses the biggest communities on Facebook and Twitter not only for its own B2C-strategy, however.
»On Facebook especially we focus on content that is relevant to young predominantly male gamers.«
- Catherine Thaler,
Senior Social Media Specialist, paysafecard
B2B MEDIA COOPERATIONS
„We also want to help our merchants and distributors reach end consumers who are important to them. That’s why we feature them on our channels via special news that are relevant to our customers,” says the social media specialist. What’s very useful for paysafecard’s B2B partners in this respect is that communication can be targeted via Facebook. Every one of the 43 countries, where paysafecard is available, can be addressed specifically. “Our editorial team is communicating in German, English, French, Greek, Polish, Italian, and Spanish and thus we can tailor our posts to any of our 43 markets,” Thaler explains and adds: “Therefore a social media cooperation is a nice option for our B2B partners to address new markets, cooperations and also promotions!”