07 2018 | PERSONAS
I LIKE REMAINING ANONYMOUS WHEN
PAYING WITH CASH
We want to understand who our customers are and what they want through our customer surveys and our internal data. We analyze all these findings and summarize them into personas. This helps us to better visualize typical representatives of our target groups. We´ve already done a few personas for paysafecard. Now we want to introduce you to Alejandro, our first Paysafecash persona:
Alejandro doesn’t like shopping online with a credit card, after everything he has heard about hacking attacks. That is the main reason, why he is so excited that he detected Paysafecash as a new online payment alternative. Although the 42-year-old from Spain owns a credit card, he always has some banknotes in his wallet. He is convinced that Paysafecash is the safest and most convenient way to pay online. He plans to use Paysafecash for the instalment payments for his new motorcycle he just found as a special deal on the internet.